Clayton Notestine
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Kettle Potato Chips

 

Kettle Sea Salt Potato Chips

Campaign, Repackaging, Potato Attacks
Student Work

 

The flavor is from the sea, but what if the potatoes were too?

They're the flagship product of the Kettle Potato Chip company, but aside from its sea salt there were no differentiators, so I got weird and tried my hand at Art Direction.

 
 

Magazine Spreads

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Street Murals

 
 
 

Instagram Digital Ads

We created moving scenes for Instagram that bring the sea-life style to consumers' hands.

 
 
 
 

Repackaging

The packaging pushed the brand name but hid the product on crowded shelves.

 
 

Commercial Scripts

Under the Sea :60

 

Swarm of Spuds :30

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Art direction and writing by Clayton Notestine
with some photoshop lessons from Eddy Allen.