Kettle Sea Salt Potato Chips
Campaign, Repackaging, Potato Attacks
The flavor is from the sea, but what if the potatoes were too?
They're the flagship product of the Kettle Potato Chip company, but aside from its sea salt there were no differentiators, so I got weird and tried my hand at Art Direction.
Instagram Digital Ads
We created moving scenes for Instagram that bring the sea-life style to consumers' hands.
The packaging pushed the brand name but hid the product on crowded shelves.
Under the Sea :60
Swarm of Spuds :30
Art direction and writing by Clayton Notestine
with some photoshop lessons from Eddy Allen.