Zatarain's: A New Orleans Tradition
Rebranding, Campaign, Product Innovation, Bourbon Street
It's the party of New Orleans in a box of rice.
After re-owning our roots we needed to reintroduce consumers to the Cajun tradition.
We stepped away from the holding-company chic to make the brand feel look
like an import from a New Orleans general store shelf.
Spotify Cooking Companion
Cooking is the event, so we created Spotify playlists curated to each Zatarain's meal.
New Product Line
To facilitate more Cajun occasions we expanded the line into tailgate and party portions.